In Response to Ashley Guidi's post Green Marketing; Whats Green and Whats not?

"How many companies do you think are actually "going green"?"


When you think of green you think of cars and energy saving things in you're house. Many items now are trying to be marketed as green but i dont think that they really should. They now even have "green" cell phones but when you read the reviews of them they feel cheap because they use less plastic and all the plastic is recycled. When someone is looking for a phone they need a solidly built one so a green cell phone i'sent exactly the best idea.  Americans need quality in what they buy. I can understand having a green bag like with sun chips because you threw that away anyways but for big purchases i think that companies are much better making something solid then "green"

Packaging, Important or not?

I was shopping the other day and noticed how many different packages you can have for the same thing. You can have cookies in a bag, a box, a plastic holder thingy. If you think about it they are all cookies so why do companies choose to put them into such different packages? The answer is marketing. When you go shopping your eye looks around at everything. Its kind of overwhelming but when you really think about it you don't really notice labels or names, you look at shapes. Everything comes in bags and boxes. This is where pringles and other companies have came up with new ideas to make you want to but something. If you see a sea of bags and then chips that come in a upright container you will tend to pick that up with you're eye on the shelf. This is very important when thinking about how to market your product in a store setting. Can you think of any other products that have different packaging and do you think that its an important marketing strategy?

In Response to Chris Kurylo blog on the Samsung Tab

"do you think its smart for a division VP to admit that their product is inadequate compared to the iPad??"


I think that it is smart. If you think about it we are now talking about how bad the Samsung tab is  and how much the I Pad is better. What the VP is saying though is that yes ours is bad but when we come out with a new one it will be better and cheaper because you are over paying for this technology. As long as we are talking about a VP of Samsung then it is good publicity because when they come out with their new one more people will be inclined to buy it because the VP knows that people are over paying and knows that the IPad is better but he is willing to make a new better one cheaper. 

Marketing Jobs- Important yet Risky

When i look at the world of marketing in this economy it really scares me. If you read any article that has to do with marketing it is always said to be one of the most important part of corporations. Yet, when you look at what jobs are being cut right now its the marketing jobs. This is because it is the most expensive part of any organization. Yes, it is very important to have a large group of marketers to make sure you can get plenty of ideas of how to market your product but if its time to cute jobs companies turn to the marketing department. So if you are in college right now and looking to become a person in the marketing field you have to make sure that the economy will recover in time for you when get out of college or you might have a very hard time finding a job in this current economic situation. Do you think that the economic situation will improve soon and there will be more marketing jobs out in the work force for college graduates.

In Response to Diana Schaller post on How Much Can PR Cover?

"I question how much help PR can be for this person of status. How will this affect him in the long run? Public Relations nightmares can be really long lasting. He's been fired, but how much damage will he have to deal with at this point?"


I think that PR can be only good. Yes PR can show to be very bad on the surface. But look at people like Charlie sheen and Mel Gibson. They had PR nightmares yet they are played on TV more and more. Tiger Woods hasn't won anything in 16 months yet he is on sports center every single night. There is no bad way to get into the news. People love stories of people doing something wrong and as Americans we love to forgive and forget so there is no reason to worry about it if you get in a PR "nightmare" because you will wake up and be more popular then ever. 

Marketing Online- The future of Marketing

There is no question that the internet has taken over the world. More people are on the internet at a certain time then are watching TV. This proves to be a different world for marketers. It was always the way of marketers that you would have to find someway to market to everyone on billboards or TV or newspaper. Now the focus has to be mostly on the internet. As the internet gets faster and faster and the phones are now getting new faster and faster internet it is really time to put most of the money and research into internet adds. I see in the future that most TV is going to be ran of the internet and why not? Its cheap to run and can be sent out with little problems and easy to use. This means most people will be using the internet more and more so its time to really make sure that your firm has the most information into the world of online advertising and you will have a really good shot in the future. Do you agree with this or do you think that there is limited future in online advertising?

In Response to Brittany Maheris

Do you think the uniqueness of a store will attract more customers?


I do believe that the uniqueness of a store does help them in some aspects but also hurts them. If a store is too unique you will not get that many customers outside of the clique you are trying to get into. You need to have enough uniqueness to attract a cretin clique but still be broad enough to get other people to come and try your store.