In Response to Ashley Guidi's post Green Marketing; Whats Green and Whats not?

"How many companies do you think are actually "going green"?"


When you think of green you think of cars and energy saving things in you're house. Many items now are trying to be marketed as green but i dont think that they really should. They now even have "green" cell phones but when you read the reviews of them they feel cheap because they use less plastic and all the plastic is recycled. When someone is looking for a phone they need a solidly built one so a green cell phone i'sent exactly the best idea.  Americans need quality in what they buy. I can understand having a green bag like with sun chips because you threw that away anyways but for big purchases i think that companies are much better making something solid then "green"

Packaging, Important or not?

I was shopping the other day and noticed how many different packages you can have for the same thing. You can have cookies in a bag, a box, a plastic holder thingy. If you think about it they are all cookies so why do companies choose to put them into such different packages? The answer is marketing. When you go shopping your eye looks around at everything. Its kind of overwhelming but when you really think about it you don't really notice labels or names, you look at shapes. Everything comes in bags and boxes. This is where pringles and other companies have came up with new ideas to make you want to but something. If you see a sea of bags and then chips that come in a upright container you will tend to pick that up with you're eye on the shelf. This is very important when thinking about how to market your product in a store setting. Can you think of any other products that have different packaging and do you think that its an important marketing strategy?