Marketing to a new generation

What do you think about cigar smoking? I know when i think about it i think about old men hanging around laughing about the past enjoying a cigar. While i am writing this i am sitting in a cigar store in nashua nh enjoying a cigar myself and im looking around. I notice that most of the people in here are in there 20's. Why is this? They don't market to younger people. You never see an ad on tv about cigars yet there are younger people sitting in here spending there money on cigars. Why is this? I think its from two sources. One potential source is from watching sports stars enjoy them after winning games. Also i think it is from word of mouth. I know my dad introduced it to me and it is now seem as cool to younger kids rather then cigarettes that now seem not to be so cool. Do you know of any products that don't need marketing to get new young customers?