When you think of marketing, advertising, and propaganda they all have the same idea behind them. They are all trying to get an idea across to someone but they all have a difference between them.
Marketing- When you market someone to someone you are trying to find the best way to get someone to buy something. This includes the what price an item should be set at or who the item should be marketed to. An example of this is when you're trying to market a new brand of cereal you need to think what taste kids would like but also what parents would be willing to pay for the product and if the product will be liked by a large enough group to make the brand popular.
Advertising- Advertising is a part of marketing but is a little different. When you think of advertising you think of TV, newspaper, or internet ads. Advertising is how you are going to get your product out there to be viewed by the public so that they can go out to get the product. To go with the cereal example to advertise you're cereal you might want to get a little cute mascot for you're cereal so that kids have something to attach the cereal to when they see it in the store. You might also want to think of some kind of jingle to go along with your commercial.
Propaganda- Propaganda is a whole different thing. When i think of propaganda i think of trying to get you're idea across by using emotions and radical ideas to make people change their minds about things. An example of this is during campaigns. Different commercials for different politicians usually talking badly about there challenger.
What do you think the biggest difference between Marketing, Advertising, and Propaganda is?
No comments:
Post a Comment