How does the NFL market if there is a lockout?

With a pending lockout by the NFL owners what will this do to the image of the NFL and how will the NFL market to fans with no games being played?

This is a tricky situation even for the most watched sport in the United States. If the owners lock out the players over money issues this is going to pose a terrible image for the NFL. Everyone already looks at the NFL owners as very very rich people and now that they are holding out for more money people are going to be even more sick about the whole situation. The NFL will have to find someway to market to these fans so that they can keep as many fans interest in the NFL for when games start playing again. The NFL makes most of its money from the fans. Selling merchandise, tickets, and most importantly viewers on the TV. The NFL might want to consider to continue to maybe show games on Sunday. Maybe showing all time great games on TV to keep interest in the NFL while the owners and players work everything out. If the NFL does not do anything they will most defiantly lose out when the NFL comes back after a year because less people will watch and the NFL will be making less and less money. They need to make sure they have a good marketing strategy in place during the lockout or there will be even darker days ahead.